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The Weeknd has donated $500,000 to Black Lives Matter Global Network, Colin Kaepernick’s Know Your Rights Camp and National Bail Out. He’s urging his 23 million Instagram followers to follow his lead, saying, “Keep supporting our brothers and sisters out there risking everything to push for actual change for our black lives. Urging everyone with big pockets to give and give big and if you have less please give what you can even if it’s a small amount.” The Weeknd also called on the major labels and streaming services in the music industry to give publicly — and in a major way — to the Black Lives Matter movement. He wrote alongside a graphic features the logos of Universal Music Group, Sony Music, Warner Music, Spotify and Apple Music: “To my fellow respected industry partners and execs- no one profits off of black music more than the labels and streaming services… I gave yesterday and I urge you to go big and public with yours this week. It would mean the world to me and the community if you can join us on this.”
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