Rihanna’s newest endeavor in the world of beauty will be called Fenty Skin.
Rihanna previously launched her makeup brand, Fenty Beauty
, in 2017, which became an instant hit with innovative products and an expansive range of foundation shades for all skin tones.
She announced the news on Instagram, sharing a video of her using the upcoming products. In the teaser, Rihanna applies multiple skincare products, which look similar to a foam cleanser, serum and sunscreen. Each product is packaged in lilac Fenty Skin
Fenty Skin, “the new culture of skincare,” according to the brand, is set to release on July 31. For early access on July 29, sign up on the Fenty Skin website