Article By:Ashia Skye
Since their inception, Beats By Dre Headphones have pushed the limits creatively. Their ability to stay creative has made them the billion-dollar company they are today. In their latest creative move, Beats By Dre formed a partnership with the NBA, and is now the league’s official headphone.
The headphone company revealed the new partnership in a major way. They debuted a commercial featuring the Migos’ “Is You Ready” starring Lebron James, James Harden, Draymond Green, Ben Simmons, and Karl Anthoy-Towns. In the 30 second spot, all of the players use their Beats By Dre headphones in various ways, preparing for games. Also, the headphones help the players focus in practice and workouts.
Finally, NBA commissioner Adam silver shared his thoughts via press release. “Beats revolutionized the music industry. One of the most innovative and culturally influential brands in the world. Through our partnership, we have an exciting opportunity to merge sports, pop culture and technology to deliver unparalleled experiences and premium products to our fans.”
James Harden also chimed in with his thoughts. “Beats loves basketball and always works to tell the stories of their favorite players. I’m excited to see what they do with the NBA,”
Check out the commercial announcement of the new Beats By Dre and NBA partnership below.
