Article By: Ashia Skye

As we see every year, holiday season is one of the busiest times for sneaker releases. This year is no different. This holiday season, Foot Locker has tapped Meek Mill, DJ Khaled, and more for their “Week Of Greatness Campaign”

Foot Locker’s Week of Greatness is a week centered around some of the most sought-after sneakers of the year. This year’s campaign, #BecauseSneakers, focuses on the passion people have for their kicks.

In the promo video for Week of Greatness, DJ Khaled tries to get his son Asahd to strike a pose in his new sneakers. Later in the clip, Juice Wrld appears alongside Don C and Nigel Sylvester while Don explains the importance of Week of Greatness. Then Don stops when he receives a notification about a new drop. Also Meek Mill shows up in the next scene and gets in a tizzy when he notices a tear in his new sneakers.

Check out Foot Locker’s #BecauseSneakers promotional clip below.