Saweetie Partners With Champion As Global Culture Consultant
Saweetie partnered with Champion to become their first-ever Global Culture Consultant and the global face of the brand. She appears in their new “Get it Girl” campaign, highlighting 12 female college athletes. The athletes will also be brand ambassadors for the company as part of their “Champion Circle.” The deal provides the ambassadors with mentorship and access to Champion executives. According to the press release, Saweetie’s partnership with Champion results from the message behind the campaign resonating with her. “My relationship with Champion runs deep, as an athlete and lover of streetwear,” she said. “It’s been a go-to brand since high school! This campaign and partnership hit me on a personal level, and I couldn’t be prouder to help all my sporty-icy girls out there feel empowered with self-love and confidence. When you feel good wearing Champion, the sky’s the limit.”
