NFL Partners With Ice Cube To Support Black Businesses
The NFL has teamed up with Ice Cube’s Contract with Black America Institute to provide opportunities to black businesses. The goal is to address the racial wealth gap by identifying opportunities for the NFL to diversify its vendors. The NFL was criticized for its handling of police brutality protests started by Colin Kaepernick in 2016. The league tried to fix their image by launching a social justice initiative called Inspire Change in 2019. The NFL also secured a partnership with Roc Nation. Now they plan to work with Ice Cube to allocate $125 million to black-owned businesses.
