Lil Baby Partners With YouTube For #DoItLikeBaby Campaign
Lil Baby is ready to release his latest album, It’s Only Me, on Friday, October 14. As part of the rollout, he has teamed with YouTube for the #DoItLikeBaby challenge. The campaign is a YouTube Short by Lil Baby in which he wants his supporters to show off their personal style in Short videos featuring his new single, “Heyy.” Fans are encouraged to use the song and add the #DoItLikeBaby hashtag. It’s Only Me will feature 23 tracks and follows his 2020 album, My Turn, which was certified 4x-Platinum. The official music video for “Heyy” received over 1.1 million views in less than a week and is currently trending in the Top 10 on YouTube’s music section.