Lil Baby Collaborates with AXE to Launch Manga ‘Shonen Baby’
Atlanta rapper Dominique “Lil Baby” Jones is teaming up with AXE for a new project, a manga titled ‘Shonen Baby,’ set to launch on July 11.
Fans can access this unique digital art experience by purchasing an AXE product from the Fine Fragrance Collection at Walmart, which will grant them a downloadable digital comic.
Caroline Gregory, Global Brand Director at AXE, says, “Manga is incredibly popular among our guys, and we know how much of a manga fan Lil Baby is. We wanted to bring fans closer to the Lil Baby universe, scaling up our presence in the metaverse through a fresh and interactive digital experience to showcase all that the AXE Fine Fragrance Collection has to offer.”
A 15-second teaser for ‘Shonen Baby’ was released on AXE’s YouTube channel, and the virtual launch event on July 11 will include exclusive clips from Baby and a Q&A with the manga’s creative team. Lil Baby expressed his excitement about the collaboration, stating, “I was all in on the chance to co-produce an AXE manga. I got to flex my creative skills and share another part of my story. I hope people enjoy this other medium from me.”
In the past, Lil Baby partnered with AXE for the Japanese anime-inspired All Axecess animated series, citing his love for anime as a driving force behind the collaboration.
