Diddy Chooses To Boycott Adidas In Support Of Kanye
Diddy will join Swizz Beatz and Kanye West in boycotting Adidas after Ye blasted the company over business issues. In an Instagram Post, Diddy wrote, “Since the era of Run-DMC, @Adidas has always used Hip Hop to build its brand and make billions off of our culture. BUT WE ARE MORE THAN JUST CONSUMERS NOW, WE’RE THE OWNERS. @KanyeWest and YEEZY are the reason Adidas is relevant to culture. WE KNOW OUR VALUE! I’m done wearing Adidas products until they make this right!! We have to support each other!! Everybody repost this please!!” Kanye accused Adidas of copying the design of his Yeezy slides for their Adilette 22 slides. He also said the company has been making various moves without his approval. Kanye West expressed appreciation for Diddy’s boycott, commenting, “This the energy this the love.”
