Diddy Achieves Official Billionaire Status
Diddy is now the second wealthiest rapper in the world after accomplishing billionaire status. According to Zack O’Malley Greenburg’s ZogBlog, “Diddy becomes the third billionaire minted by Hip-Hop surging past Ye on the strength of several assets that have weathered the pandemic remarkably well. The value of his incredibly resilient Ciroc partnership with Diageo – which functions like an equity stake while creating cash flows for Diddy in the neighborhood of $60 million annually – continues to account or the bulk of his fortune.” He also highlighted other ventures including DeLeon tequila, Revolt, his music catalog, startup investments, and other valuable collections. Diddy came in at No. 2 behind Jay-Z who has a value of $1.5 billion. Ye sits at No. 3 with a value of half a billion. Newcomer Berner reached No. 4 with a net worth of $410 million thanks to his successful Cookies brand. Dr. Dre is No. 5 with $400 million.