Cardi B Teams Up with Walmart for ‘Mother of All Savings Memberships’ Campaign
Rapper Cardi B, born Belcalis Cephus, continues to expand her endorsement portfolio as Walmart names her a face of their “Mother of All Savings Memberships” campaign.
The multinational retail giant is set to give away 20,000 free one-year Walmart+ memberships to new mothers in a campaign worth an estimated $2 million. Walmart’s Executive Vice President and Chief Revenue Officer, Seth Dallaire, highlights how the campaign aims to save moms time by delivering essentials to their doorsteps and offering savings on gas for carpools.
The Walmart+ membership giveaway will partner with the Pampers Hospital Gift Program, which supplies new mothers with gift bags containing a reusable fabric bag, coupons, a sample of Pampers Sensitive Wipes, informational newborn literature, and a complimentary one-year Walmart+ membership.
Cardi B shared her participation in the “Mother of All Savings Memberships” campaign with her social media fans, posting a video showcasing her personal “mom hacks” that help her navigate daily life as a mother. Actresses Stephanie Beatriz (Brooklyn Nine-Nine), Janelle James (Abbott Elementary), and Jenny Slate (Everything Everywhere All At Once) also joined the campaign, sharing their own motherhood hacks.
Courtney Carlson, Senior Vice President of Retail Marketing at Walmart, expressed excitement for the campaign, emphasizing the common bond that motherhood creates and the value of sharing parenting hacks, with Walmart+ membership being “The Mother of All Savings.”
Cardi B has previously partnered with McDonald’s alongside her husband, Migos rapper Offset, for a Valentine’s Day Cardi B & Offset Meal. The couple and their children will also appear in the upcoming Baby Shark’s Big Movie, and Cardi B is set to headline Hot 97’s Summer Jam concert in June 2023.
