Cardi B Spotlights Beats Studio Buds + in New Campaign, Expanding her Growing Endorsement Deals
Cardi B, real name Belcalis Cephus, continues to diversify her brand partnerships, now taking on a key role in the Beats Studio Buds + promotional campaign. Known for her hit album “Invasion of Privacy,” the celebrated artist features in the latest advertisement for the Beats by Dre electronics label.
The newly released ad, which lasts 41 seconds, spotlights Cardi B and has been widely circulated on social media. Notably, the “Level Up” video, posted on the rapper’s Instagram, has already garnered more than 6.4 million views.
In the Beats Studio Buds + advertisement, Cardi B cheekily quips, “Yeah, girl. She’s gonna go broke trying to keep up with me.” The ad is soundtracked by her chart-topping single “Up.”
Oliver Schusser, Vice-President of Beats and Apple Music, expressed excitement about the partnership with Cardi B. “Beats Studio Buds are our fastest-selling product ever since its launch, adored by users worldwide. We’re excited to elevate the product with this new campaign,” he said. Schusser highlighted the enhancements to the Beats Studio Buds +, including superior Active Noise Cancellation, Transparency, call quality, and extended battery life, promising an unparalleled mix of style and functionality for both iOS and Android users.
Beyond her collaboration with Beats by Dre, Cardi B has also partnered with Walmart this year for the “Mother of All Savings Memberships” initiative. In a historic first, McDonald’s chose the “WAP” hitmaker and her husband, Offset, to headline the brand’s inaugural celebrity duo meal.
