Baby Keem Announces Endorsement Deal With Converse
Baby Keem announced he has entered a new partnership with Converse via his social media. Both he and Converse posted a promotional video about the endorsement deal. The #CreateNext campaign features Keem showcasing a black pair of Chuck Taylor All-Stars. Converse has also worked with Tyler, The Creator, Rasharn Powell, Draymond Green, Natasha Cloud, and others. Kendrick Lamar and Dave Free’s pgLang also has a connection to the Converse brand, which is the label home to Baby Keem. Keem released his debut album, The Melodic Blue, last year to generally positive reviews. His single, Family Ties with Kendrick Lamar, earned him his first Grammy Award for Best Rap Performance.