ASAP Rocky Launches Whiskey Brand
ASAP Rocky announced the launch of his own whiskey brand, Mercer + Prince. He says it is a Canadian blend that brings together all he learned about whiskey from traveling the world. The whiskey is a partnership with Global Brand Equities and Gallo. The bottle is designed with a cup placed on each end and designed to be displayed vertically or horizontally. ASAP Rocky wanted to “connect with the contemporary consumer.” Mercer + Prince will be sold in select states online and this summer in stores for around $29.99.
