50 Cent Strikes Major NHL Partnership for Sire Spirits
Renowned rapper and entrepreneur, 50 Cent, has recently announced a significant deal for his esteemed adult beverage brands in the wake of a settlement with Rémy Martin.
The groundbreaking partnership with the Las Vegas Golden Knights, unveiled on Wednesday (June 14), guarantees a multi-year collaboration that prominently features his Sire Spirits brands.
TMZ reports that Branson Cognac and Le Chemin du Roi Champagne will now hold the official titles of cognac and champagne for the reigning Stanley Cup champions. As part of the agreement, these brands will enjoy prominent exposure within the team’s arena and across its digital platforms.
Remarkably, the partnership goes beyond business, encompassing a benevolent aspect. Through 50 Cent’s G-Unity Foundation and the Vegas Golden Knights Foundation, joint projects will be initiated to assist those in need and provide support to the most vulnerable individuals in Las Vegas.
Excited to share the news with his millions of followers, the rapper-turned-mogul took to Instagram, captioning a post from the article with the words, “What a great way to announce a partnership—I’ll show up, and we’ll bring home the Stanley Cup, guys. @vegasgoldenknights, you ring the siren, and we’ll handle the hard part. Champions #1 NHL @bransoncognac @lecheminduroi @vegasgoldenknights @nhl.”
Furthermore, 50 Cent celebrated the tremendous victory by posting, “@vegasgoldenknights #1 NHL Champions, nothing but the best #lecheminduroi #bransoncognac.”
