50 Cent Partners With Sacramento Kings
50 Cent secured a multi-year deal with the Sacramento Kings to make Sire Spirits their official champagne partner. The deal comes less than six months after a partnership with the Houston Rockets as well. 50’s liquor brand will be the main sponsor of Rush, the largest premium club in Sacramento’s arena. Kings owner and chairman Vivek Ranadive said, “We are thrilled to partner with [50 Cent] and bring Sire Spirits to Golden 1 Center for our fans and guests to enjoy. This partnership continues the Kings commitment to supporting diverse entrepreneurs and aligns our shared passion for providing youth with the tools and opportunities they need to succeed. I am excited to work together to support the Sacramento community.” The agreement includes the G-Unity Foundation working with the Sacramento Kings Foundation to help youth in the city.
