50 Cent Partners With Houston Rockets For Liquor Brands
50 Cent is taking his Sire Spirits company to the next level with a multi-year deal to bring his Branson Cognac and Le Chemin du Roi Champagne brands to Houston Rockets games and other events at the Toyota Center. 50’s liquors will be showcased in multiple themed bars, a branded luxury suite, and a courtside loge box. The Toyota Center’s Red & White Wine Bistro will be rebranded as the Sire Spirits Bar & Restaurant. Since moving to Houston, 50 Cent has been heavily involved in the community. 50 Cent and Sire Spirits plan to sponsor the Black Sports Professional Career Fair and an annual Black History Night. The G-Unity Foundation will also work with the Rockets to help parents and children attend games if they cannot afford the tickets.
