Cardi B Is The New Face Of Reebok Sneaker Brand
Article By: Ashia Skye
Cardi B is continuing to make money moves. After already inking several brand deals and endorsments, the Bronx rapper is back with yet another one. On November 5th, Cardi announced her new deal as a spokesperson for Reebok, and will promote their new Aztrek sneaker.
“Everything that you love about Cardi B is what you love about Reebok,” the cmmpany said in a press release. “Reebok has a longstanding legacy of nonconformity, whether it’s creating the first workout shoe exclusively for women or putting bold-faced expletives and fresh-faced hip-hop stars in its big ad campaigns in the early ’00s.” the company wrote on their Instagram.
Cardi also took a moment to celebrate the new deal on her instagram account. “If you dont know, now you know,” she wrote. “REEBOK! #Aztrek @Reebok @ReebokClassics #Reebokpartner.”
Company president Matthew O’Toole explained why the company selected Cardi tor represent their brand in an interview with Women’s Wear Daily.
“For us, she really is emblematic of what our brand has done well over the years. To be bold, provocative and uninhibited,” he said. “If we look at some of the things we’ve done with Allen Iverson or being the first to sign musicians, or more recently with Kerby [Jean-Raymond] of Pyer Moss, when we are at our best we are with people who are comfortable living out loud and Cardi fits that.”
Check out the Cardi-endorsed Reebok sneakers here, and check out Cardi’s post below.