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  Kylie Jenner is not paying when it comes to her bag!! Like her mother she has knack for what’s hot! Have you ever heard anyone say “Rise and Shine.” Well, the young entrepreneur has filed legal docs asking for ownership of a more “slang” version… “RIIISE AND SHIIINNEE.”
The trademark would cover belts, pants, coats, dresses, footwear, gloves, headbands, head-wear, jackets, lounge-wear, scarves, sleepwear, socks, swimwear, undergarments and DUH…. cosmetics!
In a YouTube tour of her office earlier this month, Kylie walked into Stormi‘s room and began singing “Rise and Shine” to wake her up. It went viral online and the Kardashians/Jenners definitely found a way to capitalize off of it. The hashtag #RiseandShine hit a billion views on TikTok earlier this week, making it the fastest spike ever on the platform. She’s also already selling sweatshirts with the phrase, and they’ve sold out …
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