Article By: Ashia Skye

Jay-Z has just announced his multi-year partnership with California-based cannabis company Caliva as their Chief Brand Strategist. In his impressive new role, Jay-Z will head outreach efforts and development for the brand, in addtion to helping formerly incarcerated citizens get involved in the growing cannabis industry.

“Anything I do, I want to do correctly and at the highest level,” Jay-Z said. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”