Chris Brown splashed in the rain, raved at a techno party, danced in the streets and co-directed the video for “Turn Up the Music,” with Godfrey Taberez. The adrenaline was pumping as Brown performed highly-choreographed routines in a warehouse surrounded by dancers in animal costumes.
“We wanted to make sure that people, when they watch this, they feel like they’re in this video,” explained Tabarez. “We wanted to give it personality, we wanted to make it fun, we wanted everybody to see this and wish they were there.”
Brown calls the video his best work yet. “I’ll let you guys judge but this Turn Up the music video hands down is probably my best video by far!!!” he tweeted.