Following his controversial lyrics, Reebok has decided to part ways with Miami rapper Rick Ross.
The Maybach Music boss faced heat for referencing date rate on Rocko’s song “U.O.E.N.O.” Rozay talks about slipping a molly in a woman’s drink and taking her home. “Put molly all in her champagne, she ain’t even know it/ I took her home and I enjoyed that, she ain’t even know,” he raps.
After facing pressure from the public and women’s rights group UltraViolet, Reebok made the decision to drop Ross as its spokesman.
“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so,” Reebok tells TMZ.
They continued, “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”
UltraViolet staged a protest outside Reebok’s New York flagship store demanding that they fire Ross. They also organized a “Drop Rick Ross” petition, which collected nearly 100,000 signatures.