Rap artist Pitbull & producer/rapper Lil Jon are teaming up with an unexpected partner. The pair are joining Zumba Fitness to release new singles; Zumba to also launch a mini-tour in support of its new Nightclub Series.
Pitbull and reggaeton singer Don Omar have already made efforts to producer their own signature tracks for the exercise brand. Lil Jon’s new single will be called “Work,” which will be sold on iTunes in March. It was performed at a fitness concert in L.A. that featured Pitbull and the co-founder of Zumba Beto Perez.
“Major names in music recognize that it’s good business to be with Zumba,” said Perez. “These artists are talented, write catchy music and they get people hooked.”
Lil Jon has dedicated himself to a healthy path as of late. He actively participates in Zumba because it helps him balance creating music that motivates people. “Work” is influenced by Brazilian, African and Latin sounds.
“Zumba is world-wide, respected and it’s about health,” said Lil Jon. “It’s something that you really didn’t expect from me. People have been blown away to find out that Zumba and I have partnered up.”
The nightclub series will go on sale today, February 22. It features Lil Jon and fitness instructor Gina Grant. The series will stop at four nightclubs on April 9, 10, 11 and 13 in Boston, Pittsburgh, Queens and Cincinnati.