Lady Gaga and Barneys New York are teaming up for a holiday campaign called “Gaga’s Workshop.”
With the creative assistance of Eli Sudbrack and Christophe Hamaide Pierson of Assume Vivid Astro Focus, and Mugler creative director and Lady Gaga fashion director Nicola Formichetti, Barneys will re-imagine Santa’s workshop through the lens of Lady Gaga. Beginning in mid-November, he Madison Avenue flagship location’s Men’s Store and legendary window display will be transformed by the project.
“Lady Gaga is a rare cultural phenomenon, not only because of her exceptional talents as a singer, songwriter and performer, but also with regard to her support of equality and individuality and status as a fashion icon,” Mark Lee, Barneys New York CEO, said in a statement about the collaboration. “Partnering with her in this unprecedented collaborative way to create the largest and most all-encompassing holiday theme that Barneys has ever mounted is a thrill. As a New York City landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent.”