Lady Gaga and Katy Perry are heading for big debuts with their new singles on Billboard’s Digital Songs–collectively they expect potentially record breaking sales. This week could be a historic one for digital record sales.
Perry’s new single “Roar” hit digital retail at 12 AM Monday, while Lady Gaga’s “Applause” is scheduled to make a retail bow today. The latter’s arrival is six days before its original release date (Aug. 19).
While it’s a bit early in the week to exactly forecast just how big either will be, industry sources are suggesting each should sell well over 400,000 downloads by the end of the tracking week on Sunday, Aug. 18. A start of over 500,000 for each wouldn’t be out of the question either.
The final sales tally for both will be released on the morning of Wednesday, Aug. 21.
If both tunes sell over 400,000, it would be the first time two songs have debuted in the same week with more than 400,000.
Further, it would mark the first non-holiday week in over a year where two songs sold over 400,000. It last happened on the May 5, 2012-dated Digital Songs chart, when Maroon 5’s “Payphone” debuted at No. 1 (493,000), pushing Gotye’s “Somebody That I Used to Know” down one slot to No. 2 (463,000).
Perry’s “Roar” has a slight head start in the sales race, as her song had a 24-hour jump on “Applause.” So, the former will get a full seven days worth of sales in its first week, versus “Applause’s” six days.
Both songs preview new studio albums for each superstar. Perry’s “Roar” leads her “Prism” set, due out Oct. 22. “Applause” is the first single from Gaga’s “ArtPop,” which arrives on Nov. 11.