Beats Electronics, the maker of high-end headphones, will launch its own on-demand music streaming service this summer, Jimmy Iovine, the chairman of Interscope Geffen A&M and Beats’ co-founder, announced at the AllThingsD Dive Into Media conference.
The service, which will be called Beats, will rely heavily on hand-curated lists to differentiate itself from the current pack of music services, including Spotify, Rhapsody, Muve, Slacker and others.
“We are making tons and tons of curated lists,” Iovine said. “If you go the gym, we’ll know where you are. So when you wake up in the morning, there will be a list waiting for you.”
Iovine said Beats Music, which had gone by the code name “Daisy,” has 100 people currently making playlists for every possible occasion they can think of. Asked whether celebrities are among the listmakers, Iovine replied, “Not famous. They’re people who know how to make lists. They’re real pros.”
The approach is similar to Songza, an application that serves up playlists based on the time of day or the context in which music is being heard — whether it’s exercising, driving to work, studying late at night for an exam or winding down at the end of a workday.
Beats will also differentiate itself from other service by giving artists better access to information on who is listening to their music.
“I would die to know who bought my records on iTunes, but I don’t,” Iovine said. Giving artists access to user data is “fair play.”