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Diddy has unveiled a pair of commercials to promote his new television cable television channel called Revolt. Watch as he ushers in a new era of televised music programming.

The music mogul appears to be all set to launch his upcoming music-oriented cable television channel in July. The channel, which has been created in a deal with Comcast aims to deliver music videos, live performances, news and interviews.

Diddy defines it as “the first channel created entirely from the ground up in this new era of social media. We’re building this platform for artists to reach an extraordinary number of people in a completely different way. Revolt will be live, like all great moments in television history.”

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