Posts Tagged ‘soft drink’

Beyonce Signs $50 Million Pepsi Brand Ambassador Deal

In a new deal just announced, Beyonce has been named brand ambassador for Pepsi in a multi-year deal estimated at $50 million.

According to The New York Times, the hybrid project will include commercials as well as a multimillion-dollar fund to support the singer’s creative endeavors.

The $50 million will be used for print, out-of-home,

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Katy Perry to Perform for Pepsi & Billboard’s Live Performance Series

Pepsi & Billboard’s “Summer Beats” live performance series is set to kick off with pop sensation Katy Perry. She will be featured in the first event in a special live performance at an unannounced location in Los Angeles…

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