Posts Tagged ‘endorsement’

Beyonce Signs $50 Million Pepsi Brand Ambassador Deal

In a new deal just announced, Beyonce has been named brand ambassador for Pepsi in a multi-year deal estimated at $50 million.

According to The New York Times, the hybrid project will include commercials as well as a multimillion-dollar fund to support the singer’s creative endeavors.

The $50 million will be used for print, out-of-home,

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Keri Hilson Signs On With Wilhemina Models

Keri Hilson has signed a deal with the artist management division at Wilhelmina Models. Wilhelmina International, Inc., one of the most prominent model and celebrity agencies in the fashion and beauty industries, announced today the representation of Ms. Keri.

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