Beats by Dr. Dre is going solo. On Thursday Business Week reported that Dr. Dre and Interscope Chairman Jimmy Iovine will part ways with Monster Cable, the company that they partnered with to release their ubiquitous line of high-end headphones.Read more →
Posts Tagged ‘brand’
Wiz Khalifa has been a longtime supporter of the Converse brand and now he is officially being recognized for it as he inks his first deal with the shoe brand.Read more →
Sean ‘Diddy’ Combs stopped by Jimmy Kimmel’s show to speak on the various things going on in his life, his 6 kids, his brand new drink AQUAhydrate, his recent New York tattoo and more.Read more →
Nicki Minaj held a press conference for the launch of her lifestyle brand, the Nicki Minaj Collection, in West Hollywood. Minaj, the first lady of Young Money, took to the podium to answer questions from the media.Read more →
Sean “Diddy” Combs and actor/producer Mark Wahlberg today announced a joint venture with Southern California-based fitness and wellness water brand AQUAhydrate.Read more →
After designing a clothing line for British retailer River Island, Rihanna has landed an unprecedented deal with MAC for her own line of cosmetics.Read more →
Justin Timberlake, the newly named the Creative Director for Bud Light Platinum, is making a guest appearance on behalf of the brand.Read more →
In a new deal just announced, Beyonce has been named brand ambassador for Pepsi in a multi-year deal estimated at $50 million.
According to The New York Times, the hybrid project will include commercials as well as a multimillion-dollar fund to support the singer’s creative endeavors.
The $50 million will be used for print, out-of-home,Read more →
Rihanna has launched a new brand of coconut water, and as the face of the new drink, she is appearing in a series of TV ads for the brand.…Read more →
In one of the biggest hip-hop soft-drink partnerships in recent memory, Lil Wayne and Mountain Dew are teaming up for a new campaign, dubbed DEWeezy, set to formally kick off at SXSW in Austin next week.Read more →
Beyoncé and Jay-Z have filed an application with the U.S. Patent and Trademark Office to protect their month-old baby’s name and reserve it for future use. The superstar couple reportedly sought the trademark to stop the use of Blue Ivy’s name by others. It’s a smart move, according to family law attorney and author VikkiRead more →
The Guinness Book Of World Records is announcing the latest accolades in social media to coincide with Thursday’s global Social Media Day.
…Read more →