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Jay-Z is now extending his love for sports with a new venture. The Roc Nation CEO has been tapped to executive produce NBA 2K13. In his new role, Jay-Z will oversee the soundtrack for the latest installment in 2K Sports’ popular video game franchise. You can hear his Black Album cut “Public Service Announcement” in the 24-second trailer. His name also appears on the cover art for the game, which hits shelves on October 2.

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