According to Business Wire, Timbaland will join 50 Cent in the SMS Audio movement. Timbaland will also serve as a member of the company’s board of directors. Additionally, he will have “substantial involvement in the design and audio engineering process for new SMS Audio products.”
“50 Cent has created an aspirational audio brand that produces the highest caliber of headphones on the market,” says Timbaland. “I’m looking forward to working with 50 and being part of a company so eager to bring studio-quality sound to music fans all over the world.”
50 adds, “As an entrepreneur in the music industry, I have great respect for Timbaland and his evolving role as a producer, artist and influencer. I welcome his expertise and guidance. Timbaland will be a huge asset to the SMS Audio team as we move forward with new and innovative audio products.”
Each online U.S. sale of headphones through the SMS website will provide 250 meals to families in need via its partnership with Feeding America.