With the second season of “The X Factor” coming to a close, Epic Records chairman and CEO Antonio “L.A.” Reid has chosen to focus on his day job rather than do A&R from a seat on a TV show.
Reid told Access Hollywood, “I have a company to run that I’ve kind of neglected.” His next project is Ciara, whose album has been moved around the schedule, followed by Avril Lavigne’s latest, which Reid had initially hoped to release in December.
Reid made the first season of “X Factor” look like a factory line for Epic Records, signing three runners-up and agreeing to distribute the album from the season three winner, Melanie Amaro.
Of the artists Epic signed from “X Factor’s” first season, only the rapper Chris Rene has seen any significant results. “Young Homie,” an original he sang during the competition, became his first single in March and sold 290,000 copies. “Trouble,” an August release, has moved 51,000, and his album “I’m Right Here” has sold only 22,000 in 10 weeks of release.
It’s likely Cowell will not only need to hire a replacement for Reid, but also one for Britney Spears, who only signed a one-season deal. Cowell has said that the $5 million prize, which will be given out on Dec. 20, is likely to be reduced.
“I have the utmost respect for Simon Cowell, he is the very best and I have had the opportunity to learn so much from him,” said Reid. “Working with him on ‘X Factor’ has been a once-in-a-lifetime experience, I’m honored to have sat on the panel with such incredible talent.”