Diddy & Magic Johnson Confirm Launch of New Cable Networks
The rumors of Diddy creating a new music themed television network have been confirmed. Reports first indicated that the network called ‘Revolt’ will launch in late 2012.
Combs released this statement: “Revolt is the first channel created entirely from the ground up in this new era of social media. We’re building this platform for artist to reach extraordinary number of people in a completely different way. Combs continued, Revolt will be live, like all great moments in the television history”
Despite early reports in the New York Times which hinted that Time Warner would distribute the network, Comcast announced Tuesday that it would be the distributor of a “Combs-backed network”. Reports were also accurate about Diddy teaming up with MTV veteran Andy Schuon. The network will infuse music, news and pop culture including music videos, live performance and interviews.
Comcast has also announced other independent, minority-owned networks that will be backed by celebrities including basketball legend Magic Johnson and director Robert Rodriguez. Johnson is set to launch Aspire, a network driven by positive programming for African American families, while Rodriguez’s El Rey will be an English-language-based entertainment channel geared towards Latino audiences.