Cash Money CEO, Brian “Birdman” Williams wants to release 16 albums under the YMCMB umbrella this year. Birdman says there are still other acts from genres other than rap that he and Slim are interested in scooping up to further expand the roster.
“We dominate rap, but we’re also trying to grow in different areas; Pop, rock, gospel, country.”
“I think bringing Fred and Limp Bizkit to the team gives us a different look,” Birdman says after recently explaining to XXLMag.com how the deal with Fred Durst’s 1990s rock-rap band came about.
Of course, Cash Money will always be hip-hop heavy with headlining acts such as Lil Wayne, Nicki Minaj and Drake, but Baby wants to venture into other areas as well.
“We’re a brand and we don’t want to be categorized as one type of brand,” he continued. “I think we’re a machine and we activate and were active as a machine. I thought this Limp Bizkit move would be big for us as a brand and a machine.”
Birdman revealed to XXLMag.com that Limp’s first single will feature Lil Wayne and comes out next week.
Already, there’s a rash of artists under the YMCMB umbrella with music on the way. Bow Wow’s, Underrated, LP and Lil Twist’s, Don’t Get It Twisted drop a week apart on March 13 and March 20, respectively, while Nicki Minaj’s, Pink Friday: Roman Reloaded is slated for April 3. New albums from Busta Rhymes and Mystikal—also new YMCMB signees—have summer release dates as well.