50 Cent Strengthens NBA Partnerships With Indiana Pacers Deal
50 Cent is expanding his Sire Spirits brand even further into the sports world with a new deal with the Indiana Pacers. His Sire Spirits and G-Unity Foundation have become official partners with the NBA team. Pacers Sports and Entertainment Chief Executive Officer Rick Fuson said, “This partnership with Curtis ’50 Cent’ Jackson and Sire Spirits gives us the opportunity to deliver new world-class experiences not only to our premium guests but to all visitors to Gainbridge Fieldhouse and the Indianapolis community, at large. We look forward to working alongside Curtis and The G-Unity Foundation to improve the lives of our city’s young people while bringing Pacers fans Sire Spirit’s award-winning premium products.” Earlier this year, 50 also secured deals with the Houston Rockets, Sacramento Kings, Houston Astros, and Houston Texans.
